The danger of ideological news goes well beyond the
reporting of “no-go-zones.” According to many experts, Fox News and
MSNBC not only report faulty information but also influence the political
process. In the weeks leading up to an election, TV channels are known to favor
one party’s candidate above the other candidate, so much so that they impact
actual voting habits. When he was running for reelection, Obama only received
6% of positive coverage from Fox News, whereas 46% of coverage was
negative. From the liberal MSNBC,
Obama received the opposite treatment: 39% of positive coverage versus 15% of
negative coverage.1 Mitt Romney received a similarly biased
treatment as Obama’s competitor. Fox gave him 28% of positive coverage and only
12% of negative coverage. MSNBC, once again, proved to be its mirror image, as
it gave Romney only 3% of positive coverage and a staggering 71% of negative coverage.1
Fox News and MSNBC claim that they are committed to balanced coverage of the news,
but rather than giving both parties an equal chance to win over voters, they
are instead letting ideology get in the way of fair reporting.
Fox News is so biased when
reporting elections that it actually influences voting patterns. In 2007,
professors Stefano DellaVigna and Ethan Kaplan found that Fox News has a
“significant impact on voting for Republican candidates.”2 Even
after controlling for confounding variables such as town characteristics, the
researchers had ample evidence to show that Fox News encourages voter turnout
and the conversion of moderate Democrats into Republicans. They were able to reach such conclusions
by comparing voting patterns in 9,256 towns before and after the
introduction of Fox News.2
Rupert Murdoch’s TV network has
been particularly effective in galvanizing opposition to the Obama
administration. For example, the Fox News hosts have given a powerful voice to
the critics of the Affordable Care Act, even those with wild conspiracy
theories. The network has also
gone so far as to encourage “tea parties” that protest Obama’s tax policies.3
The Obama administration has long since realized that Fox News is not an
impartial news source giving balanced coverage of the president. Anita Dunn,
the White House communications direction has said that the administration will
treat Fox News “the way that we would treat an opponent,” and she accused the
network of “undertaking a war against Barack Obama and the White House.”3
While the Obama administration battles with the network, Fox News will continue
will continue to promote the interests of the Tea Party and to alienate
conservatives from a president once accused of having “a deep-seated hatred for
white people.”3 This treatment of the president is, unfortunately,
typical of news agencies that find inspiration in ideology instead of in proper
news. Rather than informing viewers about Obama’s performance, Fox News is
instead spinning a conservative narrative that is encouraging political
opposition to the current administration.
Partisan news is a clear danger to
this country. It misinforms viewers about events happening around the world,
undermines the principles of journalism, and influences the voting process.
Unfortunately, the owners of Fox News and MSNBC have rigorously denied that
they deliver an ideology rather than a quality product. For example, Rupert
Murdoch once said, “I challenge anyone to show me an example of bias in Fox
News Channel.”4 Obviously, he is far from the truth,
and in fact, the public thinks that press accuracy is at its lowest ranking in
over two decades.5 Still, Fox News and MSNBC remain troublingly
popular news agencies, even as they come under scrutiny for biased reporting. TV networks need to shift away from ideologically driven stories, or else
they will continue to place unhealthy influence on the American public.
Otherwise, the future of journalism is at stake.
~~~
1 Holcomb, Jesse. “5 facts about Fox.” Pew Research Center. Pew Research Center,
14 Jan. 2014. Web. 1 Feb. 2015.
2 DellaVigna, Stefano and Ethan Kaplan. “The Fox
News Effect: Media Bias and Voting.” The
Quarterly Journal of Economics 122.3 (2007): 1187-1234. Web. 1 Feb. 2015.
3 Carr, David. “The Battle Between the White
House and Fox News.” The New York Times.
The New York Times Company, 17 Oct. 2009. Web. 1 Feb. 2015.
4 Shah, Anup. “Media in the United States.” Global Issues. Global Issues, 28 Jan.
2012. Web. 1 Feb. 2015.
5 “Press Accuracy Rating Hits Two Decade Low:
Public Evaluations of the News Media: 1985-2009.” Pew Research Center. Pew Research Center, 13 Sep. 2009. Web. 1 Feb.
2015.
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